Welcome to Fairkey Insider
Your guide to nailing lead capture at trade shows and events. We provide you with best practices, tips and tricks, inspiration, and guides on everything from how to create a lead capture strategy to measuring your ROI.
Back from another trade show with barely any promising leads? We know the struggle. But we also know that you can turn your event performance
Trade shows are a good revenue boost for B2B companies as they help fill up sales pipelines with leads. At the same time, participating in
One of the main reasons companies attend trade shows is to collect leads to fill their sales pipeline. But an often forgotten vital aspect here
Getting leads is one of the main reasons companies attend trade shows. Yet far too often, thousands are spent on polishing the booth or producing
Companies spend a lot of time and money preparing for trade shows, fairs, and conferences. Effective lead capture is often the last item in their
Participating at trade shows is an investment. And as such, it should be treated seriously – with rigorous preparation and the right tools in place.